WOVEN INTO TECH
Woven Into Tech is an integrated campaign that goes beyond traditional car advertising. Nissan teamed up with fashion designer Sheila Rashid to design a capsule collection based on the technology and sleek styling of the Nissan Rogue.
Sheila’s start on the collection was highlighted during Black History Month and teasers of her progress shown thereafter through digital and social content. The loop was closed on her creations at the WACO (Where Art Can Occur) Wearable Art Gala where the theme was based on the upcoming live action movie ”The Lion King.”
Sheila interviewed on the Red Carpet from questions derived from Creatives
Based on the Nissan Rogue’s Blind Spot Warning and the “Lion King” themed gala, I presented Sheila the idea of doing a reversible jacket with animal imprint hidden in the interior of a jacket. The imprint is hidden like a car on the road that you don’t see coming when switching lanes. Sheila loved the idea and created it in time for the gala. Hey. It turned out pretty neat.
Sheila Rashid’s capsule collection plays out on her social platforms.
DIGITAL & SOCIAL
An Introduction, Teaser and check-ins were created to peek in on Sheila’s progress as she creates her
capsule collection for the Wearable Art Gala.
Woven Into Tech - Teaser
Woven Into Tech: Inspiration - jumpstarted the beginning of Sheila’s process to create her capsule collection