NISSAN

Nissan was looking for a transitional campaign to a specific target market. The campaign was to be first conversation with the African American target to tout Nissan’s brand position as a “tech” company, highlighting the
technology within their vehicles.

TAKE ON EVERY DAY

Every day is filled with promise. We can’t promise what it’ll be or where we’ll find it, but if you play it right, the day can be amazing. For you and those around you. Because there’s always opportunity to go big. To crush it. Even in the simplest of tasks or trips. So each day becomes what we make of it. And the power rests within us alone to
take on every day.

Role: ACD/CW