VERIZON
The world stopped when I heard that a CMO wanted an assignment to be an “art director’s dream.” With the holidays underway, the brand wanted to showcase their gifts without showing that oh too familiar face of the holiday.
This content took advantage of the renaissance that was happening amongst the target, where there had been a natural melding of performance arts and technology to create something powerful.
It was originally created for digital, but the CMO liked it so much, extra media was purchased for TV.
“JOY” - TV | Online