NISSAN KICKS

A brand new vehicle was created for niche young urbanites who were redefining
what’s possible — from individual expression to business opportunities.

We followed a local artist who documented his latest art project through Instagram Stories/FB and Twitter.
His story was followed from a first person perspective as KICKS empowered his vision and helped redefine his path by using technology in a unique way.

“HUSTLED REDEFINED” - Long Format Social

 

DIGITAL + SOCIAL

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PRE-ROLL | FACEBOOK | INSTAGRAM | TWITTER
Along with the general brand message for broadcast, various rich media and social videos were created to
continue the Influencer’s story and call-out specific vehicle features.

 

CINEMAGRAPHS FOR VEHICLE FEATURES

BOSE SPEAKERS

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AROUND VIEW MONITOR

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NISSAN BET EXPERIENCE WITH THEME
The TV and online campaign extended beyond to manifest as a theme and an experience for the annual
Black Entertainment Television (BET) Awards weekend. It’s one of Nissan’s biggest media moments.

 
 

KICKSPERIENCE (NYC, Chicago)
Leveraging the BET Experience brand and the common thread through the creative concept, the Kicksperience was an electrifying, fresh, and interactive event that highlight the sneaker culture phenomenon with a give-back component.