DENNY’S

During a time when advertising was closely dissected for potential tone-deafness on one hand or overt pandering on the other, Denny’s wanted to show their doors are open for everyone. Denny’s execs were ready to put out a message that reflected the everyday reality of the fast-casual chain and one they consider
“emotional and unifying.”

All the partner agencies chipped in to share their point of view.
It was fantastic being part of the overall strategy and execution of Denny’s new positioning.

“I SEE YOU” MULTICULTURAL CAMPAIGN

For decades, Denny’s had the reputation of disregarding and mistreating their African American customers.
With Denny’s new positioning that “there’s something new happening at Denny’s,” we were up for the huge challenge to change people’s perception.

FEATURED ARTICLE

Forbes magazine specifically acknowledged the work done for multicultural.

BTS SOCIAL EXTENSION OF “I SEE YOU” MULTICULTURAL CAMPAIGN