denny’s tjfv cruise
Art directed a cruise ship? Check.
For the first time as a title sponsor, Denny’s wanted a communications plan to engage African-American consumers during a partnership activation with the 19th annual “Tom Joyner Fantastic Voyage: Party with a Purpose” cruise. Denny’s continued to grow their commitment of empowering the community with education initiatives and fundraising efforts.
With Denny’s renewing their conversation to African Americans, this was truly a success with a focus group worth listening to.
HIT THE SPOT CAMPAIGN launched on the cruise.
Denny’s doesn’t just hit the spot — it IS “the spot.”
LOOK & FEEL
Social media and email blasts excited vacationers to the sold out cruise. Scholarship programs were promoted on the cruise with activations that included giveaways and an art auction where all proceeds went towards Historically Black Colleges & Universities. Other on-board activations included an HBCU Day Party and Mardi Gras Party which were especially successful.
A Kaleidoscope of core food offerings showed up on the jumbotron at various onboard events and reminded the audience about the fun and deliciousness that can found at Denny’s.
Denny’s Trivia played on the jumbo tron during just before vacationers’ movie time.
Digital and social efforts helped support the partnership effort.