DENNY’S social + DIgital

THIS CONTENT WAS RELEASED IN PHASES.
PHASE 1 WAS RELEASED AT THE START OF THE SCHOOL YEAR AND PHASE 2 AIRED DURING
COLLEGE MIDTERMS.

FAMILY & BACK TO SCHOOL

For African American parents, Back To School means back to normal. While they’ve spent all summer with their kids and tried to keep them occupied and entertained, the coming school year means a return to structure, routine, and most importantly, learning. So let’s celebrate the return to structure and a chance to eat at the kid’s favorite place for after school dining.

“SCHEMING”
GIFs: Back To School Facebook Posts were created from the longer video formats.

 
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“SCHEMING”
GIFs: The Back To School Posts continued as IG Stories and on Twitter with a focus on the kid’s anticipation of his favorite meal.

DIGITAL ANIMATED BANNERS - FAMILY
Multiple families were utilized for Digital Animated Banners to continue the Back To School story.
The banners were resized to fit a variety of standard digital formats including mobile, to promote new products along with price points.

 

HBCU & BACK TO SCHOOL

Historically Black Colleges and Universities are one of the most important cultural forces in the African-American community, preparing and equipping the next generation of great minds to lead.  

When HBCU Alumni return to campus, they want a chance to reconnect with the old while appreciating the new. It’s a weekend filled with step shows, yard bazaars, marching bands, and even some football. Most importantly,
it’s a weekend to remind them why their HBCU is “home.”  

 

“100”
GIFs: Boasts of the 100% beef burgers and how the demographic loves places and relationships where they can be themselves.

 
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“100”
The burger story was carried over to IG stories.

 
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“24-7”
Lifestyle GIFs for Twitter and IG Story: Although the restaurant and its menu has changed for the better, some things like their late nights are still a staple.

 
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“Ketchup Poll”
GIFs on Twitter and IG Story: A poll was taken to showcase new menu items and have fun with the consumers in a way that’s organic to the platforms.

 
 
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We engaged the consumer on the music platform that was most popular with Denny’s target.

For a community where food options are often limited, Denny’s is a place with a plethora of delicious options, available all day, everyday.

 
 
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“STUDYING”
Facebook posts aired during college midterms.
Copy: When the grind keeps you up late, Denny’s is always there.

 


“SELFIE”
Facebook posts aired at the start of the school year.
Copy: School is back and so is the crew, which means there’s only one place to go — Denny’s.

 
 
 

DIGITAL ANIMATED BANNERS - HBCU
”STUDYING”
Multiple HBCU scenarios were utilized for Digital Animated Banners to continue the HBCU story.
The banners were resized to fit a variety of standard digital formats including mobile, to promote new products along with price points.