OFFICE MAX PRINT

IN-STORE | OUT OF HOME

A new product was being launch called the "Ink Re-fill Station," where customers could do just that; purchase and re-fill their empty ink cartridges in-store. Before the message and product went national, it started with the home town first. A local buzz ensued.

This was one of the posters created from the series.

EXPERIENTIAL BUZZ

The ads promoted their new Ink Refill station and led to a public event. Hats off - and more - to the models who participated in the outdoor event. They wore barely any clothes during March in Chicago.