state farm

NOW WHAT? CAMPAIGN

State Farm used to be known as "mom and dad's insurance." With a younger generation afoot and rise in technological trends, State Farm wanted to initiate conversations with young adults regarding insurance policies.

To keep the target engaged, the brand wanted to say as little as possible yet remind their consumers
to think about their future.

PRINT | MICROSITE | WEB BANNERS

The print and web banners directed the consumer to the microsite where young adults would feel more comfortable and confident navigating the grown up world of insurance.