NISSAN KICKS
A brand new vehicle was created for niche young urbanites who were redefining
what’s possible — from individual expression to business opportunities.
We followed a local artist who documents his latest art project through Instagram Stories/FB and Twitter.
His story was followed from a first person perspective as KICKS empowered his vision and helped redefine his art by using
technology in a unique way.
Hustle Redefined - TV
DIGITAL + SOCIAL
VEHICLE FEATURES - CINEMAGRAPHS
Bose Speaker
Rear-View Monitor
EXPERIENTIAL
The TV and online campaign extended beyond to manifest as a theme and motif for the BET Experience - an expo during BET Awards weekend.
KICKSPERIENCE (NYC, Chicago)
Leveraging the BET Experience brand and the common thread through the creative concept, the Kicksperience was an electrifying, fresh, and interactive event that highlight the sneaker culture phenomenon with a give-back component.