infiniti
There’s another way to reach car consumers — through their stomachs.
INFINITI collaborated with Urban Daddy along with influencer Chef Roblé, to heighten brand awareness and create significant engagement amongst multicultural, luxury-minded consumers.
The “Culture Drivers” campaign was created to fulfill campaign KPIs through high impact and authentic messaging that aligns with the audience’s passion points. We integrated hero vehicles across all program messaging, content and held a variety of custom culinary experiences in NY, DC, LA, Atlanta and Chicago.
It worked. Several vehicles were sold over various cities.
Chef Roblé, Brand Ambassador and Influencer
THE EXPERIENCE
From the signage - to chef coats - to napkins, everything about the events had to be designed and curated. While my focus was creating the messaging and branding all those things, Urban Daddy and Chef Roble focused on creating food and entertainment for a unique experience.
We had Roble put out social posts on his platform to get his followers engaged and excited about the upcoming hosting cities. .
EXAMPLE GIVEAWAY
Every year, a different “Thank You” gift was created for consumers as a giveaway at the events.
A CO-BRANDED CHEESE TRAY WITH RECIPE BOOK was this event’s giveaway.